Beehiiv vs Constant Contact: Why Beehiiv Takes the Crown

In the dynamic world of digital marketing, email marketing remains a vital tool for businesses to reach out to their customers and potential clients. Two platforms that have made a name for themselves in this space are Beehiiv and Constant Contact. 

Both offer a range of features and tools designed to help businesses create effective email marketing campaigns. However, when we delve deeper into the specifics of each platform, Beehiiv emerges as the clear winner. We’ll show you why.

Beehiiv: The New Champion in Email Marketing

Strengths:

User-Friendly Interface: One of the most critical aspects of any software is its user interface. A well-designed interface can significantly enhance the user experience, making it easier for users to navigate the platform and utilize its features. Beehiiv excels in this area with its intuitive and clean interface. The platform is designed with the user in mind, making it a breeze for users to navigate and operate. This user-friendliness extends to all aspects of the platform, from the dashboard to the email editor, making it easy for users to create and manage their email campaigns.

Superior Customization: In the world of email marketing, customization is key. The ability to tailor your emails to your specific needs and brand can significantly enhance the effectiveness of your campaigns. Beehiiv shines in this area with its exceptional customization features. The platform allows users to craft newsletters that perfectly align with their needs and brand, from the email design to the content. This level of customization gives businesses the flexibility to create unique and engaging emails that resonate with their audience.

No-Code Referral Program:  Referral marketing is a powerful tool for businesses looking to expand their reach with their newsletter channel. Beehiiv's no-code referral program is a game-changer in this regard. This feature allows businesses to easily set up a referral program within their newsletter without the need for any coding. This makes it accessible to businesses of all sizes, even those without a dedicated IT team. The referral program can be a valuable tool for businesses looking to broaden their audience base and increase their customer acquisition.

Explore Beehiiv’s platform here and see what we’re talking about for yourself

Proactive Team:  The team behind a platform plays a crucial role in its success. Beehiiv's team earns high praise for their responsiveness and commitment to continually rolling out new features. This proactive approach ensures that the platform stays up-to-date with the latest trends in email marketing and meets the evolving needs of its users. The team's dedication to improving the platform and providing excellent customer service contributes significantly to Beehiiv's success.

Areas for Improvement:

New on the Scene:  As a relatively new platform in the email marketing space, Beehiiv is still in the process of expanding its feature set. While the platform already offers a range of powerful features, there is always room for growth and improvement. As Beehiiv continues to evolve and mature, users can expect to see even more features and tools added to the platform.

‍Segmentation Ease: Despite the many strengths of Beehiiv, one area where it falls short is in list segmentation. List segmentation is a crucial aspect of email marketing, allowing businesses to target specific groups within their audience with tailored messages. However, users have reported that segmenting lists in Beehiiv can be a challenging task since it feels complicated.

Constant Contact: A Solid Contender with Room for Improvement

Strengths:

Wide Range of Features:  Constant Contact is a well-established player in the email marketing space and offers an array of features. These include email marketing, marketing automation, and social media integration. These features provide businesses with the tools they need to create comprehensive and effective email marketing campaigns.

Email Builder:   One of Constant Contact's standout features is its email builder. This tool makes it easy for users to create professional-looking emails, even without any design experience. The email builder offers a range of templates and customization options, giving users the flexibility to create emails that align with their brand and message.

Data Management: Managing data is a crucial aspect of email marketing. Constant Contact facilitates easy data import and storage, making it easier for businesses to manage their email lists and customer data.

Areas for Improvement:

Cost: A 16% price increase as of July 2023 did not sit well with many of their users.

User Interface:  While Constant Contact offers a range of features, users have reported that the platform's interface can be somewhat challenging to navigate. Famously, there is a portion of the text edit screen that will not go away while you are crafting a new email. 

A/B Testing:   A/B testing is a powerful tool for optimizing email performance, sure. But Beehiiv and others now have A/Z testing. Unlimited options to cross reference the best outcomes for your emails, while Constant Contact only still supports A/B testing, allowing users to test only 2 versions of their emails to see which one performs better. This feature can help businesses improve their email open rates and click-through rates, leading to more successful email campaigns so Constant Contact has to step it up here.

Limited Customization:  Compared to Beehiiv, Constant Contact's customization options are more restricted. This limitation can make it more challenging for businesses to create emails that align with their specific needs and brand.

Basic Automation:  While Constant Contact does offer marketing automation, it's not as advanced as Beehiiv's. More advanced automation features could help businesses streamline their email marketing processes and increase their efficiency.

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When all is said and done, you just have to explore Beehiiv for yourself. 

And you can do that right here. 

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